For many years, the Bautista Family's wildly delicious organic dates enjoyed modest sales at farmers markets throughout southern California and to a handful of mail order customers. Then, a devastating car accident shifted their priorities. In late 2010, the family confided a dream of increasing their mail order business, which at the time comprised less than 10% of sales. We branded them as 7HOTDATES, setup a sassy webstore dripping with James Bond-style innuendo, and tapped into key audiences. By May 2011, mail order sales had grown 8,000% and the family was planting more date palms as quickly as possible to feed the appetites of their new fans.